Lenovo has announced offers and financing schemes for the festive season. Among the various offers, consumers can avail zero down payment schemes on HDFC Bank credit/debit cards; longer tenure EMI plans on both premium and entry-level laptops; and payment options offered by its financial partners including Bajaj, HDFC, Pine Labs and Amazon Pay. Customers can get benefits up to Rs 14,990 on Yoga Slim 7i laptop, powered by Intel 10th generation core i7 processor. These include 2 years of additional warranty, 1-year accidental damage and 1-year premium care.
To ensure convenience and safety, Lenovo India is offering customers option to shop in a digital environment with end-to-end virtual assistance. This includes ‘contactless demo’ option where Lenovo experts help buyers pick the right laptop as per their needs. Customers can opt for a live video demo, experience a virtual product tour, complete the transaction by paying through ePOS, and have the products delivered at their doorstep.
Under this model, the customers can book a live virtual demo with their nearest Lenovo Exclusive Store, and executives from the company assist them through the process of buying the right PC or laptop. There’s a seven-step unboxing support that the company claims help verify product details, explaining warranty options, exploring the device and accessories, providing feedback, and understanding service options.
Lenovo also claims to have changed the way it provides after-sales and repair service in India. The company now offers customers the choice of having their device picked up and dropped off when it is ready, or, alternatively, avail its ‘Repair on Wheels’ service. In the latter, the service delivery technicians drive around the neighborhood and fix devices in the van.
As per the company, contactless sales operations essentially involve providing the customer with the same sales journey as he/she would have offline, but with the option of not physically meeting people or touching products.
“Covid-19 has changed the way we work and live. It has accelerated the digitization of consumers’ path-to-purchase as they want to fulfil their need for a product or service while meeting their need for social distancing and safety. Hence, we launched our “no-touch” purchase experience for consumers in line with this insight where they get the assistance and demo as they would in a physical store but combined with the convenience of online shopping,” stated Shailendra Katyal, Executive Director, Consumer Segment, Lenovo India. “For our consumers who wanted their existing laptops to be serviced, we have added a lot of remote service options along with Repair on Wheels in a few cities and a pick and drop facility. This is ensuring safety and care for both our service engineers as well as our consumers,” he added.