Apple iPhone 11 reportedly remained the top-selling smartphone in the US during the third-quarter (July-August-September) of the year 2020. The cheapest iPhone of 2019 holds on to this title for the fourth consecutive quarter, thanks to its $699 price tag as per Counterpoint Research’s monthly US Channel Share Tracker.
“The iPhone 11 remained the number one seller in the US market. It has remained the top seller for four consecutive quarters due to its $699 price point hitting the sweet spot for many consumers. The iPhone 11 has also been on an almost continuous promotion, often sold for $0 or $5 with eligible trade-ins within postpaid channels. The iPhone SE and iPhone 11 Pro Max were the number two and three top sellers,” said Counterpoint’s senior analyst Hanish Bhatia.
Overall, Apple iPhone sales remained strong in the quarter despite the delayed launch of the iPhone 12. While Apple sell-in dropped to 39% share of the market, the continued success of the iPhone 11 series and the iPhone SE 2020 helped the company maintain its position as the market leader. Samsung witnessed double-digit year-on-year (YoY) growth as the A-series and the premium Galaxy Note 20 and Galaxy S20 series devices performed well against other Android competition.
“Samsung had one of the biggest YoY increases of any OEM which helped it reach a sell-in market share of 30%. Galaxy A-series devices continued to do well with the Galaxy S20 Plus 5G and the Galaxy Note 20 Ultra 5G being the best-selling premium devices for Samsung. The Galaxy S20 Fan Edition, which launched in late September, has been well-received by consumers due to the more affordable $699 price-tag, larger battery capacity, and the 120Hz AMOLED display. By comparison, LG’s market share has remained relatively stable, but we do expect it to gain a small share in Q4 with its lower priced 5G offerings such as the LG Velvet and the K92 5G. The holiday quarter is crucial for many OEMs looking to grow 5G sales and we have already seen some more devices being launched in preparation,” said research analyst Maurice Klaehne.
The US market in whole saw a 31% quarter-on-quarter (QoQ) increase in smartphone sales in Q3 2020, according to the report. This is still down 6% year-on-year (YoY) but marks a strong rebound in sales during the peak stay-at-home and lockdown orders due to COVID-19.
Commenting on the rebound, research director Jeff Fieldhack said, “The third quarter saw a good rebound in sales due to a few key OEMs outperforming the market despite the ongoing COVID-19 pandemic. Apple and Samsung both registered YoY growth in an otherwise declining market. Among operators, T-Mobile had an outstanding quarter, beating expectations for net additions. AT&T and Verizon also registered positive net-addition growth. Over the last months, states have begun easing restrictions, including allowing longer store hours and bigger occupancy numbers. This has enabled more carrier and national retail stores to reopen. But since store traffic is still down compared to last year, all major channels are also improving their online ordering and support systems. We believe that more than 20% of all sales are now coming from online orders. For the upcoming holiday season and iPhone 12 Pro Max and iPhone 12 Mini launch, we expect this percentage to eclipse 40%.”